Sealy Mattress, the world’s largest mattress company, invited Royal Heritage executives to look at an exciting new Sealy/Royal Heritage line being designed for early 2011! During a private showing in High Point, North Carolina, Sealy executives showcased new product designs that will truly revolutionize the industry!
Sealy recently enlisted the design expertise of IDEO (pronounced “eye-dee-oh”), who is an
award-winning global design firm that takes a human-centered approach to helping organizations in the public and private sectors innovate and grow.
The Sealy project began by defining the market opportunities for all innerspring beds. In-depth interviews with consumers and sleep experts provided inspiration and direction for a revolutionary bed design and, more importantly, shaped our thinking about the mattress purchase and ownership experience. Consumers wanted a brand that acknowledged the bed as more than a piece of furniture to sleep on, and spoke to the emotional aspects of rest.
As much as we would love to divulge the exciting new Sealy/Royal Heritage mattress design by IDEO – we were sworn to secrecy by Sealy. So, stay tuned, as the world of mattresses will change on March 1st forever!
going down in the basement each year to bring up the many boxes of Christmas decorations for the tree, mantle and furniture? For most of us it is some of our earliest memories. The wonderful sights of the various holiday decorations along with the seasonal smells.
What end table doesn’t have a ceramic Christmas tree? And a coffee table just doesn’t look right without a beautiful arrangement of poinsettas.
A festive Christmas pillow or beautiful holiday throw are a wonderful touch.