Sealy Mattress, the world’s largest mattress company, invited Royal Heritage executives to look at an exciting new Sealy/Royal Heritage line being designed for early 2011! During a private showing in High Point, North Carolina, Sealy executives showcased new product designs that will truly revolutionize the industry!
Sealy recently enlisted the design expertise of IDEO (pronounced “eye-dee-oh”), who is an
award-winning global design firm that takes a human-centered approach to helping organizations in the public and private sectors innovate and grow.
The Sealy project began by defining the market opportunities for all innerspring beds. In-depth interviews with consumers and sleep experts provided inspiration and direction for a revolutionary bed design and, more importantly, shaped our thinking about the mattress purchase and ownership experience. Consumers wanted a brand that acknowledged the bed as more than a piece of furniture to sleep on, and spoke to the emotional aspects of rest.
As much as we would love to divulge the exciting new Sealy/Royal Heritage mattress design by IDEO – we were sworn to secrecy by Sealy. So, stay tuned, as the world of mattresses will change on March 1st forever!