In 2010, Sealy® enlisted the design expertise of IDEO® (pronounced “eye-dee-oh”), who is an award-winning global design firm that takes a human-centered approach to helping organizations in the public and private sectors innovate and grow. 
The Sealy® project began by defining the market opportunities for all innerspring beds. In-depth interviews with consumers and sleep experts provided inspiration and direction for a revolutionary bed design and, more importantly, shaped our thinking about the mattress purchase and ownership experience. Consumers wanted a brand that acknowledged the bed as more than a piece of furniture to sleep on, and spoke to the emotional aspects of rest.
Well, those Sealy® visions have come to life, and they are available now! It all begins with the right support and Sealy® has developed a patented “Titanium Steel Innerspring” coil unit that retains 98% of it shape for the life of your mattress. For the first time ever, Sealy® Posturepedic® now incorporates a lumbar support in the center third portion of the mattress called “CoreSupport™”. CoreSupport™ is comprised of tightening the stitching in the middle of the quilt, adding the use of the power-packed memory foam for cushioning your lumbar and Titanium Steel Innerspring coils for support. In addition to supporting your lumbar region Sealy® has developed a strong side support called “SitRight™”. This edge support allows you to sleep all the way to the edge of the bed without rolling off, and keeps the edges from breaking down over the years.
Another feature that has been welcomed is the new handles! Sealy’s® incorporation of “LiftRight™” handles finally make turning a mattress end to end a pleasure. Some of the better models have handles that almost go all the way around the mattress! If you have a mattress that slides off the box spring during the night, Sealy has invented the “StayTight™” non-skid box spring, so once your mattress is in place it will never slide again and your sheets will be held tight to the mattress.
It’s no coincidence that the new 2011 Sealy Posturepedic is the most anticipated product introduction in bedding history! With all of these exciting new features, you are able to sleep better with the confidence that your back is supported and you investment will last for years to come!